For premium products, the consumers are ready to dole out premium prices. The urban consumer is not as price conscious as was portrayed earlier. The biggest revenue earner for L’Oreal in India is the products related to consumer division. This has led to a number ofL’Oreal salons in India, where consumers come for professional and efficient treatment and these salons are for both the gender men and women. This includes various treatments and product awareness campaigns that help in creating a new consumer base. In one of its kind distribution strategy,L’Oreal has appointed skillfully trained hairdressers that work in their own salons and outlets by providing professional services to the consumers. The successful growth of the brand in India is credited to the efficient supply channels and distribution policies. Most of the products are imported from abroad and the rest are manufactured in this plant. The company has set up a manufacturing plant in the city Pune in Maharashtra, India. Its operations in India are through its fully owned subsidiary “L’Oreal India”. L’Oreal’s operations in India are on an ever-growing path as the awareness of the beauty products has resulted in the brands growth and popularity. In this changing times internet has become one of the most important outlet for successful purchasing and buying. With all the needed product information, the consumers can make purchases from any part of the world. Besides this, the brand has its own website and has tie- ups with other shopping sites on internet. The various products are found in various outlets like perfumeries, hair salons, super markets, pharmacies, beauty outlets and even through direct mail. L’Oreal has development and research centers in six places worldwide like Japan, France US and China and its products are available in one hundred and thirty countries of the world. They are having ongoing talks with some of the companies like VLCC and Biotique. L’Oreal is also planning to penetrate the Ayurvedic and herbal industry in the Indian cosmetic section. All the products are available in different product sizes and different price ranges. L’Oreal also has a kid’s line of products. lip liner, lip gloss, lip balm and lip color for lips, nail polish and remover for nails, hair colors in various shades for hair, Shampoo, conditioner for hair care, moisturizers, cleansers, toners for skin care and hair spray, serum for hair styling are also used. Some of the consumer favorite products of the brand are eyeliner, mascara, eye shadow and primers for eyes, primer, powder, foundation, concealer and blush for face. Consumer products (personal care) include brands like Ombrelle, Maybelline, Essie, Garnier, Magic and Colorama.Professional products include brands like Technique, Matrix Essentials, Mizani and Kerastase.Luxury products include brands like Diesel, Ralph Lauren and YSL.Active cosmetics include brands like Vichy, Inneov and Sonaflore.In India, L’Oreal operates through four different divisions that are as follows The company deals in activities related to cosmetics, skin care, hair color, make-up, sun protection, hair care and perfumes. All its products pass the international standards of testing. L’Oreal has a portfolio endowed with international standard of brands covering a wide range of products while satisfying the needs of every customer present in any part of the world. Promotion in the Marketing mix of L’oreal.Product in the Marketing mix of L’oreal.
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